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Compass - CTC Creatives Creation

Introduction​

This doc will mostly cover Ultimate Brief.

Key Features​

Audience & Angles Analysis​

Understand who your customers are and what marketing angles resonate with them:

  • Audience Segmentation: View detailed breakdowns of your customer base into distinct personas, each with demographic information, interests, and purchasing patterns.
  • Marketing Angles: Discover the most effective marketing angles for your overall audience or for specific customer personas.
  • Persona-Specific Targeting: Filter marketing angles by customer persona to create highly targeted campaigns.

Product Performance Analytics​

Make data-driven decisions about which products to promote:

  • Sales Performance: Track gross sales, order volume, and profit margins across your product catalog.
  • Revenue Tier Analysis: Visualize your product performance across different revenue tiers.
  • Advanced Filtering: Filter products by date range, search terms, and customer personas.
  • Comprehensive Metrics: Access key metrics including gross sales, orders, cost of goods sold, product margins, and average order value.

Historical Sales Analysis​

Identify peak selling periods and plan campaigns around them:

  • Year-over-Year Comparison: Compare current year sales with previous year data to identify trends.
  • Peak Detection: Automatically identify your top sales periods.
  • Event Correlation: See which events and holidays correspond with your sales peaks.
  • Recommended Opportunities: Get suggestions for upcoming promotional opportunities based on historical performance.

Ad Strategy Optimization​

Optimize your ad spend and creative output:

  • Ad Volume Planning: Determine how many ads you need to meet your marketing goals.
  • Actual vs. Target Analysis: Compare your current ad volume against targets.
  • Ad Spend Visualization: Track your advertising expenditure over time.
  • New Ad Requirements: Get clear recommendations on how many new ads you need to create.

Benefits​

  • Data-Informed Decision Making: Replace guesswork with actual performance data when deciding which products to promote.
  • Targeted Marketing: Understand your audience segments and tailor your messaging to specific customer personas.
  • Strategic Planning: Plan your marketing calendar around historical peak periods and upcoming opportunities.
  • Optimized Ad Spend: Ensure you're creating the right number of ads to achieve your marketing objectives.
  • Comprehensive View: Access all key marketing and sales metrics in one unified platform.

Getting Started​

  1. Navigate between different analysis modules using the main navigation.
  2. Select your shop from the dropdown if you manage multiple stores.
  3. Use the date pickers to specify time ranges for your analysis.
  4. Apply filters to focus on specific customer segments, products, or metrics.
  5. Export or share insights with your team to inform your marketing strategy.

Ultimate Brief brings together audience insights, product performance data, and advertising metrics to provide a holistic view of your marketing ecosystem, empowering you to make smarter decisions about your e-commerce business.